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Keywords: Cynefin framework
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Journal Articles
Managing the wickedness of socially responsible marketing
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2015) 36 (5): 10–17.
Published: 21 September 2015
... in the management and strategy literature, it is relatively unknown in marketing. The Cynefin framework is a powerful conceptual tool that has much to offer marketing theory and practice. It can help marketing managers identify the context of their sustainability issues, so that they can identify the outcomes...
