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Keywords: Cynefin framework
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2015) 36 (5): 10–17.
Published: 21 September 2015
... in the management and strategy literature, it is relatively unknown in marketing. © Emerald Group Publishing Limited 2015 Complexity Wicked problems Socially responsible marketing Sustainable marketing Sustainability Cynefin framework Much marketing theory and practice is based...
