...Ulrich Lichtenthaler Purpose The paper aims to present key insights for achieving a sustainable competitive advantage from implementing data analytics solutions and artificial intelligence (AI). Design/methodology/approach This conceptual paper builds on prior empirical and conceptual research...

... reputation Annual data privacy report Behavioral advertising Chief privacy officer Data analytics Data privacy JBS welcomes Peter Hirsch and his new column, Voices and Values, about corporate communication as a business asset that relies on both communication and authentic corporate values...