...Peter Buell Hirsch Purpose This study aims to identify the risks to corporate reputation presented by deepfakes and how to manage them. Design/methodology/approach The approach involves a review of the current literature on deepfakes across different sectors to create a clear picture...

... management Issues Misinformation ChatGPT Generative AI Deepfakes We can now say with certainty which corporate crises were the worst of all time – Enron, BP Deepwater Horizon, the Volkswagen emissions scandal and the Tylenol poisonings. How do we know this? Because ChatGPT (CGPT) says so, even...