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Keywords: Deepfakes
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Journal Articles
Journal of Business Strategy (2023) 44 (6): 426–429.
Published: 12 October 2023
...Peter Buell Hirsch Purpose This study aims to identify the risks to corporate reputation presented by deepfakes and how to manage them. Design/methodology/approach The approach involves a review of the current literature on deepfakes across different sectors to create a clear picture...
Journal Articles
Journal of Business Strategy (2023) 44 (4): 238–241.
Published: 01 June 2023
... be contacted at: pbhirsch05@gmail.com © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Reputation Crisis management Issues Misinformation ChatGPT Generative AI Deepfakes We can now say with certainty which corporate crises were the worst of all...

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