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Keywords: Deepfakes
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2023) 44 (6): 426–429.
Published: 12 October 2023
...Peter Buell Hirsch Purpose This study aims to identify the risks to corporate reputation presented by deepfakes and how to manage them. Design/methodology/approach The approach involves a review of the current literature on deepfakes across different sectors to create a clear picture...
Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2023) 44 (4): 238–241.
Published: 01 June 2023
... to assess future events. Originality/value The author believes that the paradoxes inherent in CGPT’s claims to be able to assist in crisis management have not previously been examined. Reputation Crisis management Issues Misinformation ChatGPT Generative AI Deepfakes Peter Hirsch can...
