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Keywords: Delivery
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Journal Articles
Channel innovation for the rest of us
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2010) 31 (5): 65–66.
Published: 07 September 2010
... lessons from the case studies are in three areas: understanding consumer frustrations with how existing products are delivered; understanding the value of the channel innovation through comparison with alternative substitute products or services; and embracing new technology that can make new delivery...
