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Keywords: Depth interviews
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Journal Articles
Key account teams: success factors for implementing strategy
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2015) 36 (4): 48–55.
Published: 20 July 2015
... by communication problems associated with such teams. Design/methodology/approach This paper is based on depth interviews and content analysis. The authors analyze what team members and team leaders say and count positive/negative terms about communication within teams and with clients. These counts...
