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Keywords: Developing countries
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Journal Articles
Serving the world's poor: innovation at the base of the economic pyramid
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2007) 28 (2): 14–21.
Published: 06 March 2007
...' success has been the development of an approach that delivers the 4As – availability, affordability, acceptability and awareness (see Figure 1 Box 2). Developing countries Emerging markets Poverty Low pay Marketing strategy Economic development The market for products and services...
