... in other industries that offer easier differentiation. Mohammad Reza Habibi can be contacted at: mhabibi@fullerton.edu © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Profitability Pricing strategy Airlines Dynamic pricing Differentiation...

... design. Indeed, an increasing number of companies are capitalizing on selling eco-friendly products that are differentiated on the basis of aesthetics and design. The marketing of these products is centered on image-conscious consumers who not only value environmental responsibility, but who are also...

... approaches have remained mainly theoretical. Through the illustration of the undisputable leader of the cosmetics sector, this study offers a practical example that can help companies reconsider how they differentiate themselves from competitors with respect to market conditions. This case offers an initial...