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Keywords: Digital Advertising Association
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2013) 34 (6): 36–39.
Published: 28 October 2013
... damage and even strengthen their image with consumers and other stakeholders. Originality/value – Data privacy as a reputation asset has been little discussed in the literature to date. Big data Data subject Digital Advertising Association Corporate citizenship Corporate...
