... publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Net-zero Decarbonization Digital decarbonization Sustainability Knowledge use Dark data Information technology Digital strategy Digital carbon Footprint Digitalization...

... 2 . Rubén Mancha can be contacted at: rmancha@babson.edu © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Business model innovation Digital transformation Case studies Digital strategy Incumbents Multi-sided platform Digital...

... services with its community of users. Pierre Dal Zotto can be contacted at: pierre.dalzotto@grenoble-em.com © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Value co-creation Digital strategy IT value Digital economy Consumer work...

... role online communities (may) play and illustrating ways to use them accordingly. Originality/value The paper addresses a previously defined gap in the literature and provides novel empirical evidence. As online communities become integral parts of digital strategy and open innovation initiatives...