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Keywords: Discount retailer
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Journal Articles
Serving the low-income consumer in a rich economy: Dollar General racks up sales
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Journal:
Journal of Business Strategy
Journal of Business Strategy (2023) 44 (3): 161–167.
Published: 22 October 2021
.... Research limitations/implications The case is specific to Dollar General in a US cultural context. Practical implications The case of Dollar General demonstrates how a discounter retailer should not only follow a low-cost strategy to compete at the BOP. Its ability to craft a distinctive strategy...
