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Keywords: Discounters
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2024) 45 (5): 348–355.
Published: 13 October 2023
... their conventional discount business model (based on selling products and services in physical stores), ignoring digital sales opportunities may be similarly risky. But as former Tesco CEO Sir Terry Leahy once remarked, doing nothing by accident is not an option: “The greater the risk, the greater the precautions...
