Keywords: Dynamic markets
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Journal Articles
Journal of Business Strategy (2019) 40 (3): 18–24.
Published: 02 April 2019
.... Klavdia Markelova Evans can be contacted at: kballard1@stmarytx.edu © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Heuristics Dynamic capability Company’s culture Competitive advantage Dynamic markets Simple rules In challenging, high...

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