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Keywords: Dynamic pricing
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Journal Articles
The mysterious world of airline pricing: innovative practices and strategies for profit
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2023) 44 (3): 153–160.
Published: 04 February 2022
... their pricing and leverage it to increase profitability. These include decommoditizing, segmenting the market (up and down), scrutinizing customer behavior, offering versioning and ancillary services, actively promoting these add-ons and using dynamic pricing. Originality/value This study takes an unusual...
