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Keywords: EDIPT
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2023) 44 (6): 335–343.
Published: 25 October 2022
.../methodology/approach This research investigates how design thinking can help small businesses address crises. The focus is on leveraging design thinking strategies such as empathizing, defining, ideating, prototyping and testing (EDIPT), divergence/convergence and customer journey mapping design thinking...
