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Keywords: Emerging market economies
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2016) 37 (4): 12–23.
Published: 18 July 2016
... in emerging market economies like India. We examine the process of value creation and capture followed in the MNMA initiative. Tulsi Jayakumar can be contacted at: tulsijayakumar@gmail.com © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only...
