... Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Metaverse Technology acceptance B2B Meetings Qualitative method Emerging technology The number of metaverse platforms where organizations can conduct business activities is continuously increasing...

... Metaverse Late entrants Emerging technology Experts On October 28, 2021, Mark Zuckerberg announced Facebook’s shift to Meta, with the aim of creating a new form of internet, which would be embodied and put the user back at the center of the experience. This new internet is the metaverse. As a direct...