...Alessandra Mazzei; Alfonsa Butera; Luca Quaratino Purpose This paper aims to explore the role of employee engagement for competitiveness. In particular, the role of employee communication to create engaging workplaces. Design/methodology/approach Two field surveys were conducted to assess...

... strategy. Research by the institute for Public Relations has revealed best-in-class practices in employee communications. Originality/value – Personal viewpoint based on research by the Institute of Public Relations. Few will say “my employees.” The closest they are likely to get...