... challenging as the number of media options have grown. At the same time, environmental concern is increasing and consumers are becoming more knowledgeable and skilled in buying eco-friendly products (Maniatis, 2015). Concern for the environment also affects consumer attitudes toward various media types...

...Marla B. Royne; Jeff Thieme; Marian Levy Purpose The purpose of this paper is to identify how five factors (environmental involvement, environmental concern, financial motivations, social motivations and energy concern motivations) motivate individuals to engage in pro-environmental behaviors...

...Marla B. Royne; Jeff Thieme; Marian Levy; Jared Oakley; Laura Alderson Purpose The purpose of this paper is to discuss the need for appropriate green marketing communication strategies to close the gap between consumers’ strong environmental concerns and weak engagement in sustainable behaviors...