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Keywords: Environmental scan
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2019) 40 (2): 50–58.
Published: 24 October 2018
... for the environmental scan, market analysis, competitive bench-marking and internal resource evaluation along with a SWOT (strengths, weaknesses, opportunities and threats) fit matrix. Business student teams have tested these scorecards in capstone projects with good results; however, the concepts remain works...
