... uses a deductive approach and questionnaire to collect responses. The researchers gathered 364 valid cases from family-owned businesses managed by women in Pakistan. Findings Using path analysis through analysis of moment structures, the findings unveil a significant effect of personal freedom...

... environment, MMBs need to: think and behave as corporations even if they are not; engage and manage stakeholders; and implement a strategic approach for corporation communication. © Emerald Group Publishing Limited 2015 Corporate communication Small business Family-owned...