... The originality of this study stems from a constructive synthesis of different concepts and theories of the firm to explain firms’ growth, decline and fall in the marketplace. Attempting to bridge the gap, in this study, we present the three functions of the firm, highlighting cases of virtuous and vicious...

... of an individual gains weight in influence on policies and interest representation (Rahat and Kenig, 2018). Applied to firms, personalization involves building or retaining stakeholder allegiance on the basis of the projected personality of the person(s) in charge. Firm growth Family firms Personalization...