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Keywords: Generative AI
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Journal Articles
Journal of Business Strategy (2024) 45 (6): 396–404.
Published: 17 November 2023
... of generative AI tools since late 2022 to firms’ business strategies. Findings The authors identify three types of AI-first strategies, depending on firms’ starting points: digital tycoon, niche carver and asset augmenter. The authors discuss how each strategy can aim to achieve data, algorithmic...
Journal Articles
Journal of Business Strategy (2023) 44 (6): 426–429.
Published: 12 October 2023
... Licensed re-use rights only Fraud Corporate reputation Verification ChatGPT Generative AI Deepfakes Enterprise risk The traveler had been warned as he set out into the hinterland that he would encounter two tribes, one whose members always told the truth and the other whose members always...
Journal Articles
Journal of Business Strategy (2023) 44 (5): 318–321.
Published: 31 July 2023
... Buell Hirsch can be contacted at: pbhirsch05@gmail.com © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only China Trade Renewable energy Geopolitics Generative AI Lithium Phosphate QUAD In a simpler age, not so very long ago, Barbie...
Journal Articles
Journal of Business Strategy (2024) 45 (3): 214–220.
Published: 04 July 2023
... in that regard. Findings The authors develop a 2 × 2 framework of algorithmic assistance, which demonstrates four ways in which ChatGPT (and generative AI in general) interacts with knowledge workers, depending on the usefulness of ChatGPT in particular tasks and the type of the task (routine vs creative...
Journal Articles
Journal of Business Strategy (2023) 44 (4): 238–241.
Published: 01 June 2023
...Peter Buell Hirsch Purpose To assess the ability of generative AI to assist in crisis management planning and response. Design/methodology/approach The viewpoint is built on a “conversation” with ChatGPT (CGPT) on the subject of crisis management. As such, portions of the text were generated...

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