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Keywords: Generics
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2007) 28 (5): 13–19.
Published: 11 September 2007
... of store brands will not only provide more consumer satisfaction, but increased profits for the store. Generics Emerging markets Markets Marketing strategy Competitive strategy Store brands are no longer a hallmark primarily of businesses in the developed world, as was the case for decades...
