...Preetam Basu; Partha Ray Purpose China has emerged as an undisputed leader of global business and as a preferred hub for global value chains. However, recent threats of the trade war, the allegation of violation of intellectual property rights and more recently the COVID-19 pandemic seemed to have...

... globalization; the internet of things; corporate business model; uncertainty; privacy, big data and alternative data; and shifting demographics. The communication function has been central to this transformation. Design/methodology/approach The corporate communication international (CCI) studies have...

...Nicolas Chanavat Purpose This research aims to examine the fundamental elements regarding Paris Saint-Germain (PSG) marketing strategy. Specifically, the objective of this analysis is the implementation of globalizing the club brand of PSG. Design/methodology/approach The author held three 2-h...

... specifically, it aims to understand where and why Chinese SOEs are investing. Increasingly integrated into the global economy, China has already become one of the largest investment economies in the world. Design/methodology/approach – Conducted by the China Center at Rollins College in collaboration...

...Stephane Girod; Joshua B. Bellin; Kumar S. Ranjan Purpose Multinationals have always needed an operating model that works – an effective plan for executing their most important activities at the right levels of their organization, whether globally, regionally or locally. The choices involved...

...Jamie Anderson Purpose In this paper it is argued that value chain structure, that is the way that skills and activities are divided between different firms within an industry, often evolves in a locally specific way and this has serious implications for the global expansion of firms...

...Andrew Inkpen; Kannan Ramaswamy Purpose As global integration between firms and countries continues to march forward, managers and strategy analysts will have to find new ways to deal with globalization. Many of the founding assumptions of multinational corporation (MNC) strategy have...

...Pieter Klaas Jagersma Purpose Management needs an aspiration as to how the company will work in the future. It needs a guide for corporate priorities. Any company ‐ local or global ‐ must be driven by an aspiration that energizes and motivates the company from top to bottom. Yet very few...

...Adrian Slywotzky; Peter Baumgartner; Larry Alberts; Hanna Moukanas Purpose Globalization is changing the nature of competition and value creation in ways more subtle and fundamental than simply cost. By incubating scores of new business models that can unseat established companies...

...Michael Goodman; Peter Hirsch; Peter Horowitz Purpose The purpose of this article is to describe the experience of PricewaterhouseCoopers' partners in functioning in teams engaged on global development projects in the context of the relationship, created by so‐called globalization, between...

... reviews the development of the public diplomacy concept, and point out its current gaps in light of the profound transformation in the global society. The article then discusses the linkage and relevance to the business community. Findings The article highlights that public diplomacy...

...Michael Goodman; Dick Martin Purpose The purpose of this paper is to explore the roots of anti‐American sentiment around the world and recommend a plan of action for US‐based global companies. Design/methodology/approach Public opinion of the US has been in decline worldwide...

... The “three stages of globalization” concept was developed through a series of one‐on‐one discussions with several clients and candidates. Some of the stories used as examples in the article come from the author's own experience with Heidrick & Struggles clients while others were based on publicly...

...Scott C. Bergquist Purpose Taken individually, powerful storms of change such as globalization, the democratization of governments and economies, and the mass digitization of information and commerce, each provide established companies with unique opportunities and emerging threats. However...

...Michael B. Goodman PhD Purpose To analyze the challenges for business posed by rising anti‐Americanism and anti‐globalism, the need to restore trust in business, and the demands of transparency. These considerable, but surmountable challenges are met by keeping pace with rapid change, through...

... limitations/implications The study focuses on the views of senior executives and top managers of public companies and senior executives and top‐managers in state‐owned enterprises (especially in the energy sector), subsidiaries (of big global firms) and large private enterprises. The study does...

...Dwight Allen; Michael E. Raynor Many executives base their strategies on the assumption that globalization is here to stay – they bank on a future of open markets, cross‐border capital flows, and international cooperation. However, companies should consider the possibility that what lies ahead...

...Jorge E. Fernández Outlines the necessary competencies of global executives and notes that the correct mix of selection, training and experiential procedures is necessary. Asserts that developing global executives is a strategic business priority. © MCB UP Limited 2003 Executive...