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Keywords: Grand strategy
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2019) 40 (2): 50–58.
Published: 24 October 2018
... with good results but remain works-in-process. Originality/value The introduction of these creative scorecards addresses a shortcoming in academic literature concerning the interpretation of situational analysis research data and provides tactical tools linking SWOT to the choice of grand strategy...
