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Keywords: Green consumer
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2013) 34 (6): 3–10.
Published: 28 October 2013
... to overcome to transition non-purchasers to purchasers of green products. Professor Mathew Joseph can be contacted at: josephmj1@yahoo.com © Emerald Group Publishing Limited 2013 Buying behavior Environmental Beliefs Green consumer Green marketing Millennial Purchase intent...
