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Keywords: Grocery industry
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2022) 43 (6): 381–390.
Published: 06 October 2021
... Emerald Publishing Limited Licensed re-use rights only Marketing strategy E-commerce Customer value Online shopping Walmart Retail management Grocery industry Walmart is the largest traditional retailer worldwide. The Covid-19 pandemic led to a major shift to online buying, which...
