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Keywords: Heuristics
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2019) 40 (3): 18–24.
Published: 02 April 2019
... like this, the human brain cannot thoroughly analyze every detail but rather takes mental shortcuts, also known as heuristics, to sift through information efficiently. Individual heuristics heavily rely on one’s previous experiences – their nature, their frequency and the magnitude of their impact...
