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Keywords: Higher purpose
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2014) 35 (4): 45–51.
Published: 15 July 2014
... is a meta-concept. Almost by definition, it is what we think other people think. Dick Martin can be contacted at: dickmartin@comcast.net © Emerald Group Publishing Limited 2014 Trust Meaning Competence Reputation Affinity Higher purpose Business strategists need a model...
