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Keywords: Hipp
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Journal Articles
Family firms taking surprising risks: building success on conservative values
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2019) 40 (5): 21–27.
Published: 30 November 2018
...Mark Lehrer; Stefan Schmid Purpose This paper aims to explore hidden wellsprings of risk-taking in family firms. Design/methodology/approach The high tolerance for risk shown repeatedly by the famous family firm Hipp of Germany is documented. Three major risk-taking episodes at Hipp...
