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Keywords: Hospitality management
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2008) 29 (6): 36–43.
Published: 31 October 2008
... with a detailed description of all of the chain's hotels, by theme, emphasizing both the uniqueness of each hotel and their management by a single company. © Emerald Group Publishing Limited 2008 Hospitality management Communication Corporate identity Hotels Sports The demand for sport...
