... content for the influencers to share about the new children’s hospital space, and brainstormed about the best way to coordinate an event that would appeal to traditional media outlets as well as influencers. Timing was also a consideration, as reporters and influencers would want to see the space before...

...Vijay Kumar; Taisuke Uehira; Carl Kay Purpose The paper seeks to use a case study to describe work by a Japanese qualitative research specialist with leading office furniture manufacturer to spur innovation in product development and sales strategy in a newly targeted hospital furniture market...

... while others continue to be served by thousands of local‐scale providers are examined. To illustrate the points the recent emergence of retail clinics, such as RediClinic, owned by national pharmacy companies and attempts by hospital organizations such as HCA and Mayo to build national‐scale businesses...