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Keywords: Hunger marketing
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2026) 47 (4): 541–555.
Published: 15 April 2026
...JingJing Zhang; Jason James Turner; Long She Purpose This study aims to examine the effectiveness and underlying mechanisms of hunger marketing strategies in the Chinese real estate industry, particularly under conditions of economic downturn. This study identifies the key elements of hunger...
