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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2022) 43 (6): 339–349.
Published: 03 October 2021
...Guillaume Do Vale; Isabelle Collin-Lachaud; Xavier Lecocq Purpose To cope with online competitors and new consumer behaviors, retailers need to hybrid digital and physical offerings to implement an omni-channel business model. This constitutes a digital transformation of the traditional business...
