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Keywords: Hysteresis
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Journal Articles
Reputation on the line: the Starbucks cases
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2016) 37 (1): 19–26.
Published: 18 January 2016
... Emerald Group Publishing Limited 2016 Corporate strategy Hysteresis Corporate communication Core business Reputation management Reputation risk Corporate visibility is at an all-time high in this era of global connectedness and social media. Companies in the public spotlight face...
