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Keywords: Implementation gap
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Journal Articles
Journal of Business Strategy (2016) 37 (4): 24–31.
Published: 18 July 2016
... of the strategy message was shown to be the fundamental tool that managers can use to address covert tactics by replacing the need for their existence. Marius Pretorius can be contacted at: marius.pretorius@up.ac.za Facing the implementation gap in strategy consulting and reading the literature about it, I...

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