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Keywords: Impossible
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Journal Articles
Journal of Business Strategy (2022) 43 (5): 291–297.
Published: 18 June 2021
...Alexandre Asselineau; Gilles Grolleau Purpose Labeling something as “impossible” can be performative and deprive businesses from promising ideas, by activating limiting mental models and self-fulfilling prophecies. Adopting an “everything may be(come) possible” thinking as the default option can...

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