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Keywords: Indian market
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2012) 33 (5): 32–43.
Published: 31 August 2012
... to the Indian market. This paper aims to investigate brand strategies implemented by food and beverage firms going international and, in particular, to determine how to build the brand strategy on entering emerging markets through acquisitions. Design/methodology/approach The authors had...
