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Keywords: Information media
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Journal Articles
Media analysis: what is it worth?
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2011) 32 (1): 26–33.
Published: 04 January 2011
..., it is important to track the coverage an organization receives in the media. Information media Pricing Professional services What is revealing about the value of the media analysis profiled in Figure 1 is the way it is priced. Like most professional service firms, media analysts charge their clients...
Journal Articles
New media: debunking the myths
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2010) 31 (1): 56–58.
Published: 05 January 2010
.... Information media Internet Electronic commerce Entertainment Surveys “Novelty is always welcome,” Irving Thalberg once commented, “but talking pictures are just a fad.” Maybe we can forgive the former production chief of MGM – known as the “Boy Wonder” of Hollywood for his precocious success...
Journal Articles
Google in China: government censorship and corporate reputation
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2007) 28 (3): 12–22.
Published: 08 May 2007
... World War (Red Herring, 2006a). Corporate communications Corporate image Corporate identity Information media Public relations Stakeholder analysis On January 25, 2006, Google, Inc. announced that it would provide access to the internet in China through a new portal: Google.cn...
