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Keywords: Innovation process
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Journal Articles
How social media can fuel innovation in businesses: a strategic roadmap
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2020) 41 (2): 11–18.
Published: 07 March 2019
...) and the “how” (innovation process stages), as well as the value, benefits and barriers. Design/methodology/approach A comprehensive and critical review of literature at the intersection of SM and innovation guides the development of a typology of SM types and their use across innovation types and stages...
Journal Articles
Scrapping new product development efforts: when to keep going, when to fold
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2016) 37 (4): 32–40.
Published: 18 July 2016
...James R. Webb Purpose The innovative process of new product development remains unique within most organizations. This uniqueness stems from the requirements of the new product development manager to grapple with both the universe of emerging technologies from which a new feature or improvement...
