.../value The case for leveraging intangibles is advanced through a mix between an international business perspective and the combined role of knowledge and cluster‐like environments. Numerous real‐world examples help substantiate the analysis. Intangible assets Management strategy...

... such as improved corporate reputation and better relationships with constituencies. Corporate communications Intangible assets Business performance Measurement In the past several years, determining the effectiveness of communications activities has become increasingly important both...

... Trust Intangible assets Organizational behaviour Contemporary business can be a powerful force for global change. A consensus is building that it is proper, and in some cases preferable, for business to marshal its resources to solve problems on a global stage. Business has a considerable role...

... executives Shareholder value analysis Value added Intangible assets Performance management Many jobs are notorious for short tenure. Professional coaches, for example, seem to last only as long as their team’s last winning record. The music industry is littered with one‐hit wonders. And impatient...

... but for future growth; accounting for and managing intangible assets, one of the key drivers of value in today’s economy; and deciding where to invest resources given the inability of current tools to provide a reliable link between investments and the creation of shareholder value. When it comes to increasing...