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Keywords: Internal drivers
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Journal Articles
Thinking green: How marketing managers select media for consumer acceptance
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2018) 39 (2): 30–38.
Published: 16 April 2018
... examine corporate environmental policies and personal green attitudes of managers in the media selection process as potential influencers of marketing managers’ green thought, driving corporate sustainability. Findings The findings show that managers’ personal green attitudes are an internal driver...
