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Keywords: International franchising
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2021) 42 (6): 374–381.
Published: 17 September 2020
... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Brazil Franchising Internationalization Market entry International franchising Emerging markets In a country with continental dimensions, the fifth largest country in the world in area, and different...
Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2020) 41 (3): 3–10.
Published: 12 June 2019
... the ability of other international franchises to penetrate the Serbian market. The purpose of this paper is to explore the customer-based constraints that may hamper the spread of franchising in a post-communist country. Specifically, factors such as country-of-origin (COO) effects, longevity and brand...
