Skip to Main Content
Keywords: International franchising
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Business Strategy (2021) 42 (6): 374–381.
Published: 17 September 2020
... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Brazil Franchising Internationalization Market entry International franchising Emerging markets In a country with continental dimensions, the fifth largest country in the world in area, and different...
Journal Articles
Journal of Business Strategy (2020) 41 (3): 3–10.
Published: 12 June 2019
... the ability of other international franchises to penetrate the Serbian market. The purpose of this paper is to explore the customer-based constraints that may hamper the spread of franchising in a post-communist country. Specifically, factors such as country-of-origin (COO) effects, longevity and brand...

or Create an Account

Close Modal
Close Modal