Keywords: Internationalization
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Journal Articles
Journal Articles
Journal Articles
Journal of Business Strategy (2021) 42 (6): 374–381.
Published: 17 September 2020
... Limited Licensed re-use rights only Brazil Franchising Internationalization Market entry International franchising Emerging markets Brazil presents great market potential for foreign companies, being the world’s ninth largest economy by gross domestic product, with an estimated...
Journal Articles
Journal of Business Strategy (2021) 42 (3): 196–205.
Published: 18 February 2020
...Andrew Barron; Martine Boutary Purpose Focusing on the internationalization decisions of firms, this paper aims to investigate how managers of small and medium-sized enterprises (SMEs) interpret and respond to exogenous shocks in their international sales markets. The authors specifically explore...
Journal Articles
Journal of Business Strategy (2020) 41 (5): 15–25.
Published: 11 November 2019
... and is among the most successful franchisors worldwide. Although internationally 70 per cent of the entities are franchise operated, in China McDonald’s was operating through a joint venture with a local company in Beijing. The company did not open a franchise until 2004 and to date, the number of franchises...
Journal Articles
Journal of Business Strategy (2018) 39 (4): 3–10.
Published: 12 July 2018
... © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only M&A Internationalization Emerging markets Cross-border acquisition Entertainment industry Serial acquisition Despite the salience of corporate acquisitions in practice, they often fail...
Journal Articles
Journal of Business Strategy (2017) 38 (1): 31–38.
Published: 16 January 2017
...Marta Jorge; Maria Couto; Tânia Veloso; Mário Franco Purpose The purpose of this study is to understand the characteristics and decision processes of small- and medium-sized family firms (FSMEs) regarding the internationalization process. Design/methodology/approach For this purpose...

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