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Keywords: Internet
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Journal Articles
The Web unravels
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2019) 40 (5): 54–58.
Published: 16 August 2019
...Peter Buell Hirsch Purpose The purpose of this paper is to examine the impact of the splintering of the global internet into sovereign, government-controlled islands on the communications strategies and tactics of global corporations. Design/methodology/approach The approach taken...
Journal Articles
McLuhan’s nightmare
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2014) 35 (6): 58–65.
Published: 17 November 2014
... Internet Digital technologies Social media Wearable computing Echo chamber Internet of things McLuhan Psychological polarization Marshall McLuhan died in his sleep in 1980. What’s happened since may be the nightmare that killed him. McLuhan, of course, is most famous for his aphorism...
Journal Articles
Once you can fake sincerity …
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2011) 32 (6): 52–54.
Published: 31 October 2011
... in to take over the traditional place of television or print ads due to intolerance on the part of viewers to sit through ads, or else because of some sort of limited effectiveness of on‐line ads in persuading people to buy. (It may not be kaput at all; large sums of money are being bet that the internet...
Journal Articles
The value of weak connections
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2011) 32 (5): 51–53.
Published: 06 September 2011
...Stuart E. Jackson Purpose Most business leaders are aware of the success and high market valuations associated with internet networking businesses such as Facebook and LinkedIn. But they often fail to apply the lessons from the success of these businesses to their own brick and mortar...
Journal Articles
New media: debunking the myths
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2010) 31 (1): 56–58.
Published: 05 January 2010
...Stuart E. Jackson Purpose This article describes emerging trends in the usage of new media – internet, mobile broadband, e‐commerce, internet‐enabled entertainment, social networking and others – and outlines implications for commercial companies seeking to communicate more effectively...
Journal Articles
Net shareholder value
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2008) 29 (6): 53–55.
Published: 31 October 2008
...Stuart E. Jackson Purpose Most investors and business leaders understand that the internet has created a few high‐profile success but many more start‐up businesses that have destroyed rather than created value. As a result, many executives have dampened expectations for the transformational...
Journal Articles
The perfect market – and strategies to survive it
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2006) 27 (2): 11–20.
Published: 01 March 2006
... for Nuclear Research (CERN) named Tim Berners‐Lee was busy working on an ambitious project to organize and link electronic documents based on a simple hypertext protocol. Two years later Berners‐Lee published a short summary of his world wide web project on an internet newsgroup. On April 30, 1993 CERN...
Journal Articles
Beware the Internet panacea: how tried and true strategy got sidelined
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2003) 24 (6): 24–28.
Published: 01 December 2003
...Leanne C. McGrath; Richard A. Heiens When managed poorly, e‐business initiatives may actually transform once promising opportunities into dangerous threats. In this article, the authors outline the environmental threats posed by the Internet and e‐business practices and present a series...
