... to develop new offers through intrapreneurship is crucial to enable it to stand out from the competition. The article focuses on how social media networks can help consultants to develop new solutions. Some recommendations are directly derived from the practices and benefits described by consultants...

...Anna Feldmann; Frank Teuteberg Purpose This study aims to illustrate the current understanding of the concept of intrapreneurship by comparing it with that of a traditional project. Design/methodology/approach A meta-model was used to demonstrate how the two concepts overlap and what...

... world-class CPG marketing corporations to arrive at the findings presented. Practical implications – Numerous prescriptions for implementing brand intrapreneurship are advanced in the paper. Originality/value – Although technology venturing is a well-researched topic, ambidextrous brand...