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Keywords: Key account team
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Journal Articles
Journal of Business Strategy (2015) 36 (4): 48–55.
Published: 20 July 2015
...Christine Jaushyuam Lai; Betsy D. Gelb Purpose The purpose of this paper is to explore a contributing factor – communication – within a team as well as with a client. Organizations that rely on key account teams for strategy implementation may find their “best laid plans” thwarted...

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