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Keywords: Late entrants
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2024) 45 (1): 2–9.
Published: 13 December 2022
... first, or whether they should come to it later. Design/methodology/approach To identify these conditions, 15 business strategy experts ranked 25 statements against each other about the metaverse and first- and late-entrant strategies. Findings When comparing the points of view of the 15 experts...
