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Keywords: Leadership communications
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Journal Articles
Journal of Business Strategy (2014) 35 (6): 66–70.
Published: 17 November 2014
... leaders in times of crisis can change history. Is this also true of business leaders? Can their words transform companies? Design/methodology/approach – The paper looks at specific leadership communications examples from IBM, Nokia, Starbucks, as well as McKinsey research, to try to tease out...

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