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Keywords: Lean structure
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Journal Articles
Delivering open innovation promises through social media
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2018) 39 (6): 21–28.
Published: 22 October 2018
... approaches. Design/methodology/approach A single case study of, ALPHA (pseudonym), a multinational company that combined an integrated strategy and the creation of a lean structure with the full potential of social media. Findings To take on the challenges of energy transition, ALPHA has implemented...
